We've just finished our first of two presentations that we are delivering in Dublin as part of a seminar organised by MEI - Marketing English in Ireland. In this presentation we had the possibility to speak to Irish schools about the importance of a social media strategy, about different types of content that schools can use as part of their strategy, what scheduling apps and tools to use, when to post and where to post, how to diffrentiate campaigns based on who the target audience is, how best to use different platforms, and also how to be more creative with the content we create in order to generate more posts for our social media channels.